Home News “African Ancestry Radio” Being Launched By Sirius XM Holdings Inc.: SiriusXM

“African Ancestry Radio” Being Launched By Sirius XM Holdings Inc.: SiriusXM

by Debert Cook

Hosted by Gina Paige, co-founder of African Ancestry, and award-winning producer Shirley Neal, “African Ancestry Radio” will launch live on Sunday, February 8 at 12:00 pm ET on SiriusXM Urban View channel 126 with Louis Gossett Jr. and Aunjanue Ellis as their first celebrity guests.

Launched in celebration of Black History Month, the show will feature the hosts leading the conversation on heritage and guiding SiriusXM listeners of African descent looking to more accurately and reliably trace their roots. African Ancestry LogoIn addition, “African Ancestry Radio” will feature discussions on how a person’s roots influence personality, who they are and how they act.  Each show will include at least one celebrity guest who has previously taken the tests and whose African ancestry will be revealed during the broadcast.

“‘African Ancestry Radio’ promises to be enlightening, empowering, and inspirational for SiriusXM listeners across the country,” said Dave Gorab, Vice President and General Manager, Talk Programming, SiriusXM. “We are pleased to present this exclusive series as part of our special programming commemorating Black History Month.” African Ancestry Logo-2After the broadcast, “African Ancestry Radio” will be available on SiriusXM On Demand for subscribers listening via the SiriusXM Internet Radio App for smartphones and other mobile devices or online at siriusxm.com.  Visit www.siriusxm.com/ondemand for more information. Debert in Senegal 2008_400

“This new and exciting radio show is sure to inspire many Black Americans to conduct their own personal heritage search though the test that is provided by African Ancestry. In 2011, I was pleased to discover, through the help of African Ancestry, that my DNA traces my paternal family lineage back to the Ewondo people of Cameroon and the Tsogo people of Gabon.”


(photo: Debert Cook with neighborhood youth, Dakar, Senegal)

“This knowledge was tremendously enlightening, and, could never have been gained by me and my family without the help of African Ancestry.  The test was easy to order, and when it arrived, the instructions were very easy to follow and quick to conduct.  The results arrived in my mailbox within just a few weeks.  This information about my heritage is something that I was always curious about, and now, I am planning for my first visit to Cameroon and Gabon,” said Debert Cook, publisher of the African American Golfer’s Digest, who has already visited 7 African countries.  In 2014, Cook also utilized African Ancestry’s My DNA Mix, an admixture test that determines the various ancestries in your genetic family tree and providing a percentage breakdown of continental areas. “My DNA Mix confirmed me to being 70% Sub-Saharan African, 26% European and 4% Indigenous American,” says Cook. 

Gina Paige_African AncestryGina Paige is co-founder of African Ancestry, Inc., pioneering a new way of tracing African lineage using genetics.  Paige resides in Washington, D.C. and holds a degree in Economics from Stanford University and an MBA from the University of Michigan’s Ross School of Business.

Shirley Neal is an Emmy-Award winning television and film producer whose programming has aired on major broadcast and cable television outlets. She currently helms her own production company, Park Hill Entertainment. SiriusXM Urban View features conversation, information, inspiration, empowerment, motivation and companionship from the African American perspective.

Founded in 2003, African Ancestry Inc. pioneered genetics ancestry tracing for people of African descent across the world demystifying African roots for more than 100,000 people including icons such as The King Family, Oprah Winfrey, Isaiah Washington, Condoleezza Rice, Nas, Samuel L. Jackson and Andrew Young.  It was featured in the ground-breaking PBS specials African American Lives and Finding Your Roots with Dr. Henry Louis Gates, Jr.

For more information on SiriusXM, please visit www.siriusxm.com. For more information on African Ancestry, visit www.africanancestry.com.

About SiriusXM Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 27.3 million subscribers.  SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio.

SiriusXM is available in vehicles from every major car company in the U.S. and from retailers nationwide as well as at shop.siriusxm.com. SiriusXM programming is available through the SiriusXM Internet Radio App for smartphones and other connected devices as well as online at siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™.  SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automotive manufacturers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

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