Media Kit
Download Our Media Kit
Our media kit is available for download by clicking on the link
below.
Media Kit.pdf
The African-American Golfer’s Digest is targeted to reach medium-to-upper
income African-Americans, professionals, entrepreneurs, civic and
organizational business leaders, nationwide. These individuals are
golf enthusiasts as well as those who aspire to play golf in the near
future and includes those avid golfers who play with a weekly to monthly
frequency.
We dominate the market with our strong demographics. The majority
of our readers are professionals ages 35-70 with average household
income ranges of $45,000-250,000.
It is our objective to match our upscale audience with high quality
products and services that enhance their golf lifestyle and appeal
to their passion for challenge. To inform readers about golf business
opportunities in industry and trade and to contribute financial support
to golf organizations that strive to grow the game of golf with African
American golf initiatives.
We aim to accomplish our mission through advertising and promotional
programs and events that educate, enlighten and entertain.
| SPRING:
(distributed early April)
- Weekend travel
getaway deals from Maine to Minnesota
- New Equipment Review
- Women Golf Executives
-profiles (for women’s history month)
- Fairway Fashion
- Top Physical Conditioning
and Work-Out Exercises
- Healthy Golfing:
Staying Healthy on the Course
|
|
| SUMMER:
-THE LEADERSHIP ISSUE/TOP GOLF EXECUTIVES (distributed
August)
- Black PGA Professionals list
- Seniors- Living The Golf Resort
Lifestyle: FEATURE
- Beginners Guide to Golf Course
Etiquette
- Bonus List, African American
PGA Professionals
- Caribbean Golf Guide to Great
Golf Spots
- Road Warrior: Golfers With
a Travel Attitude To See It All, And Play It All--As Soon As They Can.
|
|
| FALL:
(distributed
late October)
- The Best Buys in Golf
- Beverage Master: New refreshments
to Mix and Try
- Lessons from A PGA Master Golfer
- Equipment Review: balls, bags,
clubs, shoes
- Bonus List, Winter Golf--Vacation
Hot Spots
|
|
| WINTER:(distributed
early January)
- New golf technology REVIEW
- Getting Your Child Prepared
to Play
- Overcoming The Fear of Your
First Rounds
- Bonus List: Great Golf Holiday
Deals
|
Departments
- Travel Log
- Equipment Review
- Calendar of Events
- Foundation News
- Golf Tips
- Tournament Review
- Women’s Round
- Teens Tee
- Great Golf Resorts
- Weekend Get-Aways
- Fine Golf Fashion
- Book Reviews
Targeted
Demographics and Distribution
Total Distribution: 20,000
copies
Total Readership:80,000 (passed 4 times)
BASIC
DEMOGRAPHICS:
| Average age under
24 |
24% |
| Age 25-57 |
76% |
| Male |
70% |
| Female |
30% |
| Married |
65% |
| Single |
35% |
| Some college |
21% |
| College graduates |
79% |
Have children ages:
|
| 5 or younger |
19% |
| 6-10 |
18% |
| 11-15 |
14% |
| 16 or older |
49% |
ECONOMIC
PROFILE:
| Average
household income |
$150,000 |
| Greater than $50,000 |
20% |
| Greater than $100,000 |
10% |
Annual household income
Greater than $150,000 |
70% |
| Own home |
68% |
| Own personal computer |
75% |
Golf
Participation
Rounds Player Per Yr.
| 0-20 | 30% |
| 21-60 | 45% |
| 61-100+ | 25% |
Frequency
Quarterly (4 issues per year).
Winter/January; Spring/April; Summer/August; Fall/October
Ad/Edit Ratio: 60/40
Psychographics
African American Golfer’s Digest readers are likely to:
- Believe strongly that education is
essential to success and many hold an undergraduate degree along
with a certification specialty and/or post graduate study.
- Able to afford membership to a professional
organization and invite playing partners for a round of golf followed
by a social networking activity or meal functions of lunch or dinner.
- Enjoy experiencing the finer things
of life with a great appreciation for history, art and culture.
LIFESTYLE:
Regularly engage in the following activities:
Sports
|
59% |
| Organization membership |
74% |
| Professional conference attendance |
60% |
| Travel |
51% |
| Reads Books |
81% |
| Volunteering |
51% |
| Online Services |
52% |
OCCUPATION:
| Professionals
|
55% |
| Business Owner |
36% |
| Others |
9%
|
PURCHASE
PLANS:
Plan to purchase products and services within the next 12 months:
| Golf equipment |
53% |
| Automobile sale/lease |
47% |
| Financial planning |
40% |
| Banking |
59% |
| Computer hardware |
46% |
| Continuing education/training |
46% |
| Travel/vacation |
48% |
| Furniture/home furnishings |
33% |
| New/additional telephone |
33% |
| Legal/consulting services |
37% |
| Health/automotive/life insurance |
45% |
| Office equipment |
48% |
The
African-American Golfer’s Digest is distributed nationally
four times a year (March, June, September, December) shipped
directly BY REQUEST ONLY to over 250 African-American focused events
and programs including:
- Golf Organizations
- Chambers of Commerce
- Business Conferences
- Executive Programs
- Tournaments
- Trade Shows
- Book Stores
- Special Events
|
Geographic
Location of Distribution
| Northeast |
40% |
| Southeast |
40% |
| Midwest |
10% |
| Northwest |
5% |
| Southwest |
5% |
We currently enjoy a CONTROLLED CIRCULATION
of 20,000 copies with 80,000 readers and paid subscriptions.
AUDIT: Publishers' Statement. We published our first issue in Spring/March 2003.
2008
Advertising Rates
| Four
Color |
Size |
1
X |
4
X |
8
X |
| Full
Page |
7"
x 10" |
$5,000 |
$4,700 |
$4,500 |
| 2/3
Page |
10"
x 4 7/8" |
$4,000 |
$3,800 |
$3,600 |
1/2
Page
(horizontal) |
4 7/8"
x 7" |
$3,200 |
$3,000 |
$2,800 |
1/2
Page
(vertical) |
4 7/8"
x7" |
$3,200 |
$3,000 |
$2,800 |
1/3
Page
(square) |
4 1/2"
x
4 7/8" |
$2,500 |
$2,350 |
$2,200 |
1/6
Page
(horizontal) |
4 7/8"
x
2 1/4" |
$1,750 |
$1,700 |
$1,650 |
1/6
Page
(vertical) |
2 1/4"
x
4 7/8" |
$1,750 |
$1,700 |
$1,650 |
| 2-Page
Spread |
15"
x 10" |
$9,000 |
$8,500 |
$8,000 |
PREMIUM
LOCATIONS
| Color
Cover |
Size |
1x |
4x |
8x |
| Inside Front
/ Back
Cover |
7"
x 10" |
$6,500 |
$6,000 |
$5,500 |
| Back
Cover |
7" x
10" |
$7,000 |
$6,500 |
$6,000 |
| Opposite
Publishers Note |
7" x
10" |
$6,500 |
$6,000 |
$5,500 |
| Opposite
Table Of Contents |
7"
x 10" |
$6,500 |
$6,000 |
$5,500 |
RATES
ARE NET. Ad agencies please add your service charge
and commission.
- Platform/media: Ads should be submitted in a pre-press supported program:QuarkXPress, Adobe, Photoshop or Adobe Illustrator for Mac or PC.
- Rates are based on the advertiser providing camera-ready artwork. All non
camera-ready ads are subject to an additional charge.
- Colors: All color in files must be CMYK values and set for process separation. The advertiser must provide color separations.
- Art/Logos: Include all graphics in .EPS or TIG format at 300 dpi resolution.Supply all placed art.
- Photo Scans: Photos should be scanned and placed in position on page
cropped
to finished dimensions at no more than 300 dpi. Save color photos in CMYK mode and black & white photos in grayscale in .TIF format. All photo file
names should end with .TIF or .EPS. Save silhouettes as .EPS file.Complete ad (including all art & scans) should not exceed 50MB.
|
|
SIZE |
LAYOUT |
TRIMMED
TO |
| Trim Size |
Single
Page |
8" x
10 7/8" |
| Trim Size |
Spread |
16" x
10 7/8" |
| Bleed Size |
8 5/8”
wide by 11 ¼” deep |
8 ¼”
x 11 7/8” |
| Safety |
4 5/8”
wide by 10” deep |
3/8
from trim |
| Gutter
Bleed Safety |
7”
wide by 4 7/8”deep |
1/4
each side |
Please Note:
Film: AAGD does not accept film.
Proof: Provide a color laser proof for each ad.
AAGD will not be responsible for any ad that does not provide a color proof.
Fonts: Supply all fonts inside a "fonts" folder.
"True-Types" are not acceptable and will be substituted with a similar font when necessary.
Publisher's Approval
All advertising must be approved in advance by the publisher.
Publisher may require the word "advertorial" to appear in any advertisement.
Publisher's Liability
The liability of the publisher for any error or omission or delay for which it may be
held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertisement.
Special section topics are subject to change.
Guaranteed Placement
(Published rate plus 15%)
Liability For Payment
Publisher
may hold advertiser and its agency jointly and severely liable for all
sums due and payable to the publisher.
2008
DISTRIBUTION DATES:
| |
|
Commit
by |
Ad
Copy
by |
Issue
On Sale |
| Spring: |
April |
1/10 |
1/15 |
3/1 |
| Summer: |
August |
4/10 |
4/15 |
6/1 |
| Fall |
October |
7/10 |
7/15 |
9/1 |
| Winter: |
January |
11/10 |
11/15 |
1/1 |
|
Download Our Media Kit
Our media kit is available for download by clicking on the link
below.
Media Kit.pdf
Adobe Acrobat Reader is needed to view the information. If you do not
have
the application, it can be downloaded for FREE from Adobe by clicking
the
"Get Acrobat" logo below.
Send
Ad Material To:
Debert Cook
139 Fulton Street
Suite 209
New York, NY 10038
FOR
INFORMATION CALL:
Phone (212) 571-6559
Fax: (212) 571-1943
African American Golfer's Digest
139 Fulton Street, Suite 209
New York, NY 10038
www.AfricanAmericanGolfersDigest.com
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