African American Golfer's Digest - News, Information & Activities in the 'Soulful' World of Golf

NEWS: According to findings by the National Golf Foundation, minorities have a definite presence in golf and the relationship between income and participation is as strong, if not stronger, in minority populations. INFO:Minorities are attractive candidates for golf and there is a large untapped pool of latent demand. STATS: Total golf participation by minorities is 5.5 million with non-Hispanic Whites making up 31.2 million. INFO: Of the total of minority golf participants African Americans make up 2.2 million, Hispanic Americans make up 1.7 million and Asian Americans make up 1.5 million. STATS: In total golf participation White males make up 64.4%, White females make up 20.6%, African Americans make up 6.3%, Hispanic Americans make up 4.6% and Asian Americans make up 4.1%. NEWS: Golf participation rates among those age 5 and up who played at least one round of golf or visited a practice facility: Non-Hispanic Whites 16.7%, Asian American 13.7%, African American 7.0%, Hispanic American 5.4%. STATS: Golf participation rates by household income and race for African Americans: $25-$39K up 7.80%, $40-$49K up 7.10%, $50-$74K up 11.40%, $75-$99K up 11.90%, $100-$149K up 25%, $150K+ up 27.80% INFO: Latent demand studies indicate that there are 5.5 million participants in golf with 9.8 million interested non-participants. STATS: Where do minorities play? Junior participants make up 21%, exclusive alternative 12%, exclusive range 6%, golfers 61%. NEWS: Minorities are highly aware of golf and 9.8 million are interested, 3.4 million are committed regular golfers, 2.1 million are trial golfers (alternative, range and juniors) INFO: According to the U.S. Census and the Compound Annual Growth Rate, African American population growth is expected to increase 1.2% between 2002-20020. STATS: With managed participation African American golf participation is assumed to increase from 2.3 million to 3.9 million between 2003-2020.

GREAT BACK ISSUES!

SPRING 2009
Vol. 6, No. 1

DISTRIBUTED
QUARTERLY
Winter*Spring*Summer*Fall
near the end of each season

The African American Golfer’s Digest is a national quarterly lifestyle magazine with content focused on informing and entertaining black golfers.

AAGD was founded in 2003, is a PGA of America Diverse Supplier in the United States.

AAGD is dedicated to educating and empowering its readers by providing news and commentary on issues that affect the health, well-being and growth of golf rounds among this market segment and the advancement of golf careers and professionals in the workplace.

Who reads the African American Golfer’s Digest?
A recent Research study conducted by us indicates that:

55 percent of readers are professionals, 36 percent are business owners, 35% are retirees (age 65+)

71 percent are college graduates

Have an average household income of $150,000

Have an average household net worth of $650,000

Online Advertising/Print Advertising/Event Marketing

Black golfers continue to use the Internet as a reliable tool when making decisions for their playing schedules, tournament participation, purchasing golf and consumer items, as well as personal success.

Adding online advertising to complement your print advertising campaign is an excellent avenue to broaden the reach of your message.

To receive information regarding our online, print and our special event marketing opportunities please contact:

Debert Cook, CMP
Tel: (212) 571-6559, ext. 11
or email DebertCook@aol.com

A PGA of America
Diverse Supplier

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