In the world of mass-produced footwear, Robert Demian Baum has carved a niche for himself with his bespoke shoe company, Robert August. Based in Chicago, Illinois, Baum’s passion for creating unique and personalized shoes has propelled his business to great success. In this interview, Baum provides insights into his journey, design process, commitment to quality, and the exceptional experience his customers can expect when purchasing custom shoes.
Starting and Financing the Business: Baum’s foray into the custom shoe manufacturing industry began with his clothing business called Bespoke by Demian. The addition of shoes to his repertoire led to a shift in focus, and in 2016, the company was rebranded as Robert August. With initial funding from personal savings, Baum and his wife, Khanittha, bootstrapped the business and reinvested revenue to facilitate growth. Baum’s dedication was evident as he balanced a full-time job in luxury watches to support the business financially.
Design Process and Uniqueness:
Robert August stands out for its commitment to creating truly personalized golf shoes. Using a 360-Degree Design Studio on their website, clients can design their own golf, or non-golf, shoes or choose from over 2,000 pre-existing designs. Baum’s team collaborates closely with customers, offering guidance through a live chat feature or by designing shoes based on the clients’ preferences. This approach ensures that each pair of shoes reflects the wearer’s vision and personality.
Craftsmanship and Quality:
To ensure the highest quality, Robert August collaborates with one of the world’s oldest and most skilled footwear factories. These craftsmen, some from generations of cobblers, utilize techniques honed over years of experience. The company sources top-grade leathers and materials from renowned European and American tanneries. This commitment to craftsmanship and materials sets Robert August apart from mass-produced footwear.
Comfort and Fit:
Comfort is a top priority at Robert August. While their shoes generally fit true to size, they also collaborate with the Feetsizr app to assist customers in finding the perfect fit. Attention to detail ensures that customers not only receive aesthetically pleasing golf shoes but also enjoy a comfortable wearing experience.
Customization Beyond Design:
Robert August offers additional customization options, including laser engraving initials, names, or sayings on dress shoe soles. With their Bryn Mawr Ave. Trainers, customers can even upload their own artwork for digital printing on the shoe, allowing for personalized branding and embellishments.
Sustainability and Ethical Considerations:
Robert August embraces sustainability by following a made-to-order model. This approach reduces waste by producing only what is needed, avoiding excessive inventory. The company also prioritizes ethical considerations by partnering with suppliers known for fair wages and respectful treatment of employees. By sourcing materials and production from reputable sources, Baum ensures a commitment to responsible business practices.
Robert Demian Baum’s passion for creating custom golf shoes has led to the establishment of a successful business, Robert August. Through meticulous design, craftsmanship, and a dedication to customer satisfaction, Baum and his team have created a brand that offers a unique and personalized experience in the world of footwear. With a focus on quality, comfort, and sustainability, Robert August is well-positioned to continue delighting customers with their exceptional custom shoes. Learn more at https://augustapparel.com/product-category/mens/golf-shoes/
