Like a strong drive off the tee, golf is drawing more young players to the sport, prompting luxury brands to take notice. Knocking down the gate, Dior is set to release a golf-inspired capsule collection on April 3, coinciding with its pre-fall menswear collection. Designed by Kim Jones, the artistic director of men’s collections, the line reflects a blend of Parisian and New York aesthetics from the early 1980s, according to the brand’s statement.
This launch follows Louis Vuitton’s collaboration with Tyler, the Creator, who has incorporated golfing gear into his streetwear brand, Golf Wang, and its luxury extension, Golf le Fleur. Dior’s collection leans preppy, featuring polo shirts, V-neck sweaters, Bermuda shorts, pleated pants, and muted check blazers and jackets. For a sportier edge, the lineup includes velour tracksuits, windbreakers with reflective stripes, and argyle knits adorned with the brand’s CD Diamond logo. Accessories include two-tone variations of the Saddle, backpack, and Hit the Road messenger bag, along with a logo-embossed black leather golf bag. The B33 sneaker is reimagined in a check print with a fringed tongue inspired by classic golf shoes.
The global golf equipment market is projected to generate $27 billion in revenue by 2025, with an estimated annual growth rate of 5.4% from 2025 to 2029, according to market research firm Statista.
Both Vuitton and Dior are part of luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which continues to expand its presence in sports through sponsorships of the Paris Olympics, Formula 1, and collaborations with top athletes. British driver Lewis Hamilton, for example, appeared in his first Dior campaign wearing pieces from a lifestyle capsule collection focused on ski wear.
