PGA of America releases phase two of the “We Love this Game”
brand campaign at the 71st PGA Show with video starring Anderson
FRISCO, Texas and ORLANDO, Fla. (Jan. 24, 2024) – The PGA of America, in partnership with Omaha Productions, unveiled the second phase of the “We Love this Game” brand campaign today at the 71st PGA Show in Orlando, Florida, with a video featuring celebrated actor and comedian Anthony Anderson and PGA of America Golf Professional Eric Lohman, the General Manager of Monarch Beach Golf Links in Dana Point, California.
In an engaging “A Day With A Pro” video that demonstrates the many roles of the PGA of America Golf Professional, Anderson takes on the guise of a not-so-typical journalist – Mack Weathers – to delve into the daily life of Lohman, who’s been a PGA of America Golf Professional for over 20 years. This captivating experience aims to showcase the multifaceted nature of the unsung heroes of the golfing community, who are far more than just coaches.
As “Mack” infiltrates Lohman’s world, he uncovers the intricate web of responsibilities that PGA of America Golf Professionals shoulder, from club operations to event coordination and even community engagement. Viewers will be transported into the heart of this vibrant, dynamic role as they witness Mack’s hilarious and heartwarming interactions with Lohman and the golfing community.
The video not only celebrates PGA of America Professionals as the gatekeepers to the world of golf but also as passionate and integral members of their communities, working tirelessly to create a more inclusive and welcoming golfing experience for everyone.
“Our more than 30,000 PGA of America Golf Professionals work in the golf industry because of their love for the game, which is what this brand campaign is all about,” said PGA of America President John Lindert, PGA Director of Golf at the Country Club of Lansing in Lansing, Michigan. “I love the fun-natured way Mack Weathers provides a peek into the life of Eric Lohman, PGA, and more importantly, how it shows Eric’s love for his career, the community he serves and this game we all love.”
View Video below:
