Ashleigh McLaughlin serves as Vice President of Marketing and Communications at Youth On Course, a firm that provides youth with access to life-changing opportunities through golf. Ms. McLaughlin will share her in-depth industry knowledge by participating as a speaker on the Player Development Panel at the 2nd Annual African American Golf Expo & Forum, as announced by Jim Beatty, President of Jim Beatty Golf Ventures and Expo Organizer.
JIM ENCOURAGES EVERYONE TO REGISTER AND MAKE THEIR HOTEL RESERVATIONS NOW. RATE GOES UP AFTER JULY 31. Register at https://aagolfexpo.com/register-here
Ashleigh is a marketing strategist who parlayed her early start with the game into a career in the golf industry. With more than a decade of experience growing brands through digital, content, and experiential marketing, she has been leading Youth on Course‘s marketing and communications efforts since 2020.
Prior to Youth on Course, Ashleigh served as the Managing Director for the LPGA Women’s Network, an online platform created by the LPGA Tour to connect more women to golf. Throughout her decade-plus tenure at the LPGA, she led the marketing strategy and re-branding of the LPGA-USGA Girls Golf program and served as the National Tournament Director for the LPGA Professionals.
She received her degree in Marketing with a Communications minor from Florida State University where she competed on the women’s golf team and she is an LPGA-certified teaching professional.
Ashleigh has made it her mission to help bring more underrepresented groups to the game of golf through creative branding and marketing strategies and credits affordable access to golf through the Orlando-based OMYGA junior program for her love of the game and career.
ABOUT YOUTH ON COURSE
Helping young people is at the very heart of what we do—our reason for being. Their lives are bettered through their individual growth on the course and the connections they forge along the way. Some impact is subtle—more patience, problem-solving, fewer nerves, networking. And some is metamorphic—having a safe space to play, attaining a scholarship for college, access to opportunities otherwise out of reach, and gaining the support they need to succeed.
The players’ stories are what fuel us, inspire us and drive us to do more. Everything we do underscores our efforts to shape the lives of young people in a meaningful way.
While it all starts with giving our members access to golf for $5 or less at more than 1,700 participating courses, it definitely doesn’t end there. We set them up for success beyond the green through our caddie program, paid high school internships, and college scholarships. We want the future of golf to be inviting, inclusive and, most importantly, accessible to all young people who will become the next generation of lifelong players and lovers of the game.
ABOUT THE AFRICAN AMERICAN GOLF EXPO AND FORUM
The mission of the African American Golf EXPO and Forum is to promote the game, the business the industry the careers, and the opportunities in the $84 Billion golf industry to African Americans.
The objectives of the EXPO are to :
1) Promote economic growth, diversity, and inclusion in golf to African Americans and other underrepresented groups
2) Provide a friendly and welcoming environment for golf industry leaders to develop relationships with African Americans who are entrepreneurs, community programmers, and golf enthusiasts.
3) Help grow the industry by featuring subject matter experts in learning forums, seminars, and networking opportunities
4) Provide funding to grassroots organizations involved in teaching and promoting golf to the African American community.
Register at www.aagolfexpo.com/register-here to attend the EXPO and make your room reservations
