Black-Owned West End Gin Enters Premium Spirits Category

Louisville, KY – July 27, 2024 – West End Gin, the new premium citrus-forward gin from Louisville, will launch on July 27 from Black-owned marketing agency owners, Dr. Dawn and Stacey Wade of NIMBUS. West End Gin borrows its name from the West Louisville area, known for its rich Black American heritage, and is a highly aromatic gin, with a clean, crisp, yet smooth taste profile that plays hopscotch between a London Dry and a more modern contemporary gin.

The refreshing new gin expression is crafted with sweet and bitter orange peel, along with 12 other ingredients: juniper, coriander, cardamom, lemon peel, sweet orange peel, bitter orange peel, grapefruit peel, lemongrass, lemon verbena, jasmine, angelica root, orris root, grains of paradise, and cassia. Seeking to add variety to an emerging and competitive category, a second expression from West End Gin, The Rose Ann Edition, will be available soon with a fresh tasting profile incorporating the original 14 botanicals with the addition of rosebud petals and fenugreek.

“West End Gin is a top shelf choice that will elevate traditional gin cocktails, but it’s more than just a premium spirit; it reflects the vibrant Black culture of West Louisville and demonstrates our commitment to community empowerment.” said Dr. Dawn and Stacey Wade, West End Gin Owners. “With every bottle sold, we aim to uplift communities and generate wealth within the areas we cherish, beginning with Louisville’s West End”.

West End Gin is best enjoyed in a classic gin cocktail such as a Gin Gimlet, served with fresh lime juice and simple syrup and garnished with a lime wheel to enhance the citrus and botanical elements of the gin.

Dr. Dawn and Stacey Wade of NIMBUS, introduced West End Gin gin as a passion project with the added mission of generating sustainability and wealth within the community. To that end, West End Gin will devote $1 from every bottle sold to support communities in Louisville and throughout the country.

West End Gin is 44% ABV and is available at select Louisville retailers for a suggested retail price of $39.99 for a 750ml bottle. For more information on West End Gin, follow on social media @westendgin.