Clarence Avant, widely recognized as a “kingmaker” and one of the most influential figures in the history of entertainment, passed away at his Los Angeles home on Sunday, August 13. He was 92 years old. Known as “the godfather” in the Black entertainment industry, Avant was celebrated for his tireless efforts in advocating for the advancement of Black executives in the music business. His career, spanning over six decades, left an indelible mark on music, entertainment, and politics, earning him a revered place in history.
Avant’s influence in the music industry was far-reaching. As a consultant and mentor to legendary figures like Quincy Jones, Michael Jackson, Babyface, and Jimmy Jam and Terry Lewis, his impact was profound. One of his most notable achievements was brokering the sale of Motown Records to Polygram, a pivotal moment in the history of Black-owned businesses in the music world. Avant’s vision extended beyond simply managing talent; he was deeply committed to creating opportunities for Black executives and ensuring fair treatment within an industry often marked by exploitation.
His role in shaping the careers of artists like Bill Withers, Cherrelle, and Alexander O’Neal earned him a place in the Rock & Roll Hall of Fame. Avant’s influence wasn’t limited to music—he also guided the likes of Snoop Dogg during a tumultuous time in the rapper’s career. In the Netflix documentary The Black Godfather, Snoop credited Avant with encouraging him to pursue peace during his conflict with Death Row Records and its notorious CEO, Suge Knight. Avant’s ability to navigate complex situations in the entertainment world and steer others toward success became his hallmark.
Sean “Diddy” Combs once remarked, “Clarence makes sure you don’t get f—ed by the entertainment industry.” This sentiment highlights Avant’s role as a protector and advocate for artists and executives alike, helping them navigate a challenging and often unforgiving industry.
In 1993, Avant was appointed Chairman of Motown Records, solidifying his role as a trailblazer in the business. Four years later, he became the first African American to serve on the International Management Board for Polygram, marking yet another significant milestone in his storied career. Avant’s success extended beyond music; he co-founded the World African Network and served on the boards of several influential organizations, including the United Way, the Los Angeles Urban League, the Brotherhood Crusade, and the NAACP.
Politically, Avant was a major player, forging close relationships with influential figures such as President Bill Clinton, Ambassador Andrew Young, and President Barack Obama. His ability to connect and collaborate across industries made him a vital figure not only in entertainment but in broader cultural and political movements.
“Through his revolutionary business leadership, Clarence became affectionately known as ‘The Black Godfather’ in the worlds of music, entertainment, politics, and sports,” read a statement released by his children, Alex and Nicole Avant, along with his son-in-law, Ted Sarandos. “Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come.”
Pharrell Williams, reflecting on Avant’s legacy, said, “He was a Godfather to the Black dream and a Godfather to the American dream. There will never be another like him. It’s my hope that others will see what he’s done and try to go even further, because that’s what he wanted. He passed the baton to us.”
Avant’s personal life was not without tragedy. In December 2021, his wife, Jacqueline Avant, was tragically killed during a home invasion at their Beverly Hills residence. The loss of his wife, with whom he had shared decades of love and companionship, was deeply felt. Tyler Perry, reflecting on Avant’s passing, noted, “As I think about the passing of Mr. Clarence Avant, I think about the beauty of him being reunited in heaven with his soulmate Jacqueline, and that makes my heart smile.”
Avant’s passing marks the end of an era, but his legacy will live on. As Perry observed, “I challenge anyone to try and find a corner of the music industry that wasn’t touched in the best way by Clarence Avant.” His contributions to music, culture, and society will continue to inspire future generations, and the high bar he set will remain a standard for all to strive toward.
