ATLANTA, GA – Dr. Greta Coaching, a Pitchmark Advisory Group (PAG) company specializing in supporting sports professionals through business development, research, and coaching solutions, today announced the acquisition of key assets from Coterie, a leading sports technology and coaching innovation company. This strategic move strengthens PAG’s position in the golf, pickleball, and tennis sectors while advancing its mission to grow recreational and amateur sports participation.
As part of the acquisition, Coterie’s co-founder and CEO, Larissa Holmes, will join PAG as a strategic advisor. Under Holmes’s leadership, Coterie has established itself as a pioneer in sports technology and coaching innovation, including developing a notable partnership with the LPGA.
“This acquisition represents a natural evolution of our multi-year collaboration with Larissa and Coterie,” said Dr. Greta Anderson, CEO of PAG. “The impact of Larissa’s work extends far beyond technology – she has created a blueprint for how to make sports more engaging and accessible. Her approach to combining innovation with practical business solutions has helped countless professionals enhance their coaching practices.”
The integration of Coterie’s assets into PAG will enhance the company’s ability to serve sports professionals while advancing its mission of growing participation in recreational and amateur sports. This strategic move positions PAG to better support the evolving needs of sports professionals across golf, pickleball, and tennis.About Pitchmark Advisory Group
Pitchmark Advisory Group, founded by Dr. Greta Anderson, is a leading provider of business development, research, and coaching solutions for sports professionals. The company’s innovative approach combines cutting-edge technology with practical business strategies to help coaches and instructors grow their practices while advancing their respective sports. Dr. Greta is an LPGA Class A Teaching Professional. Follow her @drgretagolf
