Home Golf Biz Eastside Golf’s Award-Winning 1961 Change Project Unveils Style With Substance

Eastside Golf’s Award-Winning 1961 Change Project Unveils Style With Substance

by AAGD Staff

It’s another step in the right direction for Eastside Golf. The lifestyle golf brand founded by golfers Olajuwon Ajanaku and Co-Founder Earl A. Cooper was developed to raise awareness about golf among youth and non golfers, and is now the recipient of the prestigious 2024 Anthem Award – Silver Award which unfolds a groundbreaking project in collaboration with Unsurfaced.

The project, titled “Change 1961,” is a compelling 2-3 minute mini-documentary highlighting the year the PGA lifted its ban on non-white players, sparking a transformative revolution in golf. The award-winning project sets the stage for a series of impactful campaigns, including the inaugural Change 1961 apparel collection, the Eastside Golf Invitational with Mercedes Benz, and a commitment to sponsoring HBCU teams, all aimed at promoting diversity within the sport.

Eastside Golf takes immense pride in its accolades and the positive changes inspired by this historic journey. The world of Eastside Golf invites individuals to join in celebrating the 1961 Change collection – a unique apparel line that not only represents style but also narrates a historic story in the realm of golf. Embracing the spirit of change, individuals can stand as living testaments to the transformative narrative embedded in each garment. By adorning Eastside Golf’s 1961 Change collection, individuals not only elevate their style but also become part of a broader community, sharing a piece of golf history with every step taken. Learn more about Eastside Golf at https://eastsidegolf.com

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