Alisa Rayford, a dynamic entrepreneur and avid golfer, was born in Bainbridge, Georgia, and currently resides in Lithonia, Georgia, a suburb of Atlanta. At 53, she has built a multifaceted life, balancing her career, family, and personal passions with remarkable grace and determination.
Alisa’s educational journey led her to Strayer University, where she earned a Bachelor’s Degree in Business Management. Her academic background laid the foundation for her entrepreneurial endeavors, particularly the founding of her company, Asila Golf, in 2021. Reflecting on the inception of her business, Alisa shares, “I was turning 50 and created a bucket list of things for that year. One of the courses on the list was TPC Sawgrass. As someone that is a size 16, I could find something stylish and in my size. The opportunity came again to play at Silverado in Napa. I thought to myself, ‘Dang, I can’t be the only one having this issue.’ And so it began.”
Asila Golf, based in Atlanta, specializes in ladies’ golf apparel ranging from sizes SM to 3XL, catering to women who, like Alisa, have struggled to find stylish and well-fitting golf clothing. The company’s website, asilagolf.com, and its social media handles under the same name, provide a platform for customers to explore their products. Customers can select from a variety of clothing and accessories including, long and short sleeve shirts, skirts, dresses, thermoses and gloves. The online sizing chart helps you with measurements and a clearance section showcases some great discounted items.
Alisa’s business is self-funded, showcasing her commitment and belief in her vision. However, she acknowledges that the biggest challenge has been “getting the word out.” To tackle this, she has brought in a consultant to help with a marketing strategy for their new Peach Sunset Collection.
“The best part of this has been meeting and women making an impact in ladies golf in different ways.” —Alisa Rayford
Golf is not just a business for Alisa; it’s a passion. Introduced to the game on a dare, she fell in love with the natural beauty of golf courses. Although she plays for fun rather than competition, she enjoys playing all over Metro Atlanta, often with friends and in occasional tournaments. Despite not knowing her handicap, Alisa’s love for the game is evident in her frequent rounds, playing once or twice a month.
Family is at the heart of Alisa’s life. She is married with four children, aged 31, 29, 25, and 17, and has three grandchildren, aged 10, 7, and 2. Golf is a family affair, as she often plays with her sister and friends. However, beyond her family and golf, Alisa is a full-time realtor in Atlanta and an army veteran, demonstrating her versatility and dedication to her community.
Alisa’s journey is one of resilience and passion. She emphasizes, “I am also a full-time realtor in Atlanta, GA, and an army veteran. I am an avid reader and coffee lover. I love beautiful sunrises and sunsets.” This love for natural beauty is a recurring theme in her life, whether it’s the allure of a well-maintained golf course or the serene moments of a sunrise or sunset.
Despite her busy schedule, Alisa remains committed to her business, her family, and her community. Her story is an inspiring example of how passion, coupled with determination and a strong support system, can lead to the creation of something meaningful and impactful. As she continues to grow Asila Golf and navigate the challenges of entrepreneurship, Alisa’s journey serves as a testament to the power of pursuing one’s dreams at any stage in life.
