The recent announcement from the USGA regarding the golf ball roll back has sent ripples through the golfing community. There is no secret that the average distance off the tee has been increasing over the last 40 years. Greenwood Golf, a Charlotte, North Carolina-based company whose Flex Ball has earned the prestigious USGA Conforming Status, shares information on how equipment technology has increased across the golf industry and how this is impacting the game. CEO Chris Word heads Greenwood Golf and you can learn more about the USGA Golf Ball Roll Back on the Greenwood Golf blog at https://www.greenwood.golf/post/roll-back?utm_campaign=53cb6b53-56da-4cb1-86da-666411f794e2&utm_source=so&utm_medium=mail&cid=88beae3e-7e64-408f-8a66-82974c936517