Founder & Author of Rock Bottom University Helps People Turn Life’s Lowest Moments into Breakthrough Success
Jim Beatty, founder of the African American Golf EXPO and Forum, announced that Jeffrey Lee, founder of Rock Bottom University, a personal development company dedicated to helping individuals rise from adversity and unlock their full potential, will deliver a keynote address at the EXPO.
Jeffrey Lee also proudly announced the release of his debut book, Welcome to Rock Bottom University: The Ultimate Guide to Rising Up, along with three powerful experiential workshops designed to guide participants from struggle to strength. The book will be available to EXPO attendees.
Founded on the belief that hitting rock bottom is not the end but the beginning of reinvention, Rock Bottom University provides a roadmap for anyone ready to transform setbacks into steppingstones. The new book, Welcome to Rock Bottom University, introduces a compelling framework for personal transformation through real stories, practical tools, and mindset-shifting insights. It empowers readers to embrace their lowest moments as catalysts for growth, clarity, and purpose, serving as both a guide and companion for those navigating life’s toughest seasons.
The three workshops include Turning Rock Bottom into Breakthrough, which helps participants identify the root causes of setbacks, reframe adversity as opportunity, and build resilience strategies that create lasting change. Create Your Greatness Agenda: Unlock Your Full Potential focuses on crafting a personal vision of greatness, strengthening leadership and communication skills, and activating untapped potential through intentional actions. Keeping Score in the Game of Life: Measure What Matters teaches participants how to define meaningful metrics, track progress against key goals, and build systems that keep individuals aligned with their purpose.
About Rock Bottom University
Rock Bottom University is a personal development company committed to helping individuals transform adversity into advantage. Through books, workshops, and coaching experiences, the organization empowers people to rise from rock bottom and build lives of purpose, resilience, and impact. For more information, contact Jeffrey Lee at jeffrockbottomu@gmail.com.
About the EXPO
The mission of the African American Golf EXPO and Forum is to educate and inform African Americans and all people of color about jobs, careers, and business opportunities within the $102 billion golf industry, where African Americans represent less than 3 percent of participation. Founded in 2021, the EXPO has been held in Atlanta, Georgia; Charlotte, North Carolina; Louisville, Kentucky; and West Palm Beach, Florida. More than 2,000 people have attended, generating an economic impact approaching $2 million.
The EXPO founder and organizer is Jim Beatty, CEO of Jim Beatty Golf Ventures. The 2026 EXPO will take place January 21–24 in Orlando, Florida, at the Orange County Convention Center, co-located with the PGA Show. Visit www.aagolfexpo.com for schedules and details, which are updated daily.
