Jim Beatty, president of Jim Beatty Golf Ventures announced a program aimed at assisting small and underutilized minority and women owned businesses that are targeting the $102B golf industry. It estimated that less than 3% of the revenues in the golf industry is spent with these underutilized companies.
Although, there are programs in place such as PGA Vendor Match and The Vendor Resources Administration diverse supplier portal and database (VRAConnect.org) more intentional efforts and programs are needed and must be implemented.
Assistance will be provided in the areas of FINANCING, INVESTMENT, SALES, PUBLIC RELATIONS, COMMUNITY ENGAGEMENT, MARKETING and ADVERTISING. This is a fee based program that will work with the owners of 10 companies during the first quarter of 2026. Jim will conduct in depth analysis with each firm to identify the major opportunities for growth, barriers and solutions. The objective of these efforts will be to arrange appointments and meetings with potential buyers and/or potential investors.
Jim is highly regarded within the field of business and the golf industry. He is the founder of the African American Golf EXPO and Forum now in its sixth year and now collocated with PGA Show. Jim has been inducted into the African American Golfers Hall of Fame. He is also the Founder and Chairman Emeritus of the National Association of Black Golf Merchandisers which is dedicated to promoting people of color involved in supplying, selling and supporting wholesale and retail sales in the $102B Golf Industry .
Jim was also the co-convenor of the supplier development conference held during his tenure as Recreational Play committee chairman during the We Are Golf initiative of the World Golf Foundation.
Jim is also the Executive Editor of the African American Golfer’s Digest
He has appeared on numerous podcasts and interviews discussing his views on economic development opportunities in golf. Jim has also been selected as a top 20 site consultants in America. Jim will be working with companies in the accessory, apparel, equipment, food/beverage, and professional services sectors. Companies interested in participating in this fee based program should contact Jim at jim@jimbeattygolfventures.com by Dec. 31.
