The golf industry is on a mission to expand its reach and diversify its talent pool. As part of this commitment, Make Golf Your Thing is proud to host an engaging and insightful event, Tee-Up The Talent: How to Identify + Connect with University, Community Partners, and Early Talent. This dynamic session aims to equip professionals with the tools and strategies needed to attract and retain a diverse workforce, aligning with the evolving needs of the golf industry.
The virtual workshop will kick off at this week’s 72nd PGA Show at Orange County Convention Center with two impactful sessions.
The first session, “Evolution of Inclusion,” will take place on Wednesday, January 22, from 8:30-9:30 a.m. at PGA of America Industry Stage presented by CapTech. During this panel discussion, industry leaders will reflect on the transformative strides made in golf over the past decade.
The session will spotlight key milestones, actionable strategies, and the collective commitment needed to broaden the game’s reach. Emceed by Lauren Thompson of NBC Sports Next, the session will be moderated by Sandy Cross, Chief People Officer of the PGA of America. Panelists include:
• Tom Kuhn, Vice President of Corporate Partnerships at the PGA TOUR beginning on Wednesday, January 29 from 1:00 p.m. until 2:00 p.m. A distinguished panel of industry leaders who will share their expertise during these sessions:
• Dave Barton, Executive Director of the National Alliance for Accessible Golf
• Dr. Michael Cooper, Senior Advisor at the USGA
• Laura Diaz, Senior Director of Community & Inclusion at the LPGA Tour
• Carissa Sweigart: Director of Culture & Wellbeing, Acushnet Company
• Andrea LattiImore: Manager of Talent Attraction & Community Engagement, Acushnet Company
• Jim Clarke: Vice President of Talent & Culture, PGA Tour
• Jenell Rayford: Senior Director of Talent Acquisition & Organizational Planning, LPGA Tour
These professionals bring years of experience in fostering inclusion, shaping organizational culture, and driving innovative recruitment strategies within the golf and sports industries.
Later that day, the 7th annual “Diversity Roundtable” will take place from 1:30-4:30 p.m., bringing together experts to explore the multifaceted opportunities within the golf industry. This session is led by many passionate Make Golf Your Thing volunteers. Highlights include:
- Insights from social media influencers on how culturally relevant content is shaping the future of golf.
- Discussions on the $102 billion golf industry, featuring entrepreneurs who are carving out innovative business niches.
- Strategic planning for player development initiatives in 2025 and beyond.
- Practical advice on nonprofit operations, including leveraging AI, funding strategies, and best practices.
The session will conclude with a networking and hospitality event, providing attendees with a unique opportunity to connect with industry leaders and peers.
The golf industry is undergoing a transformative shift, recognizing the importance of inclusivity and innovation in workforce development. As a sector steeped in tradition, it’s crucial to adapt and evolve to meet modern expectations. Events like Tee-Up The Talent highlight the proactive steps the industry is taking to create opportunities for individuals from all backgrounds and skill levels. Participants will leave the session with actionable insights on the following topics:
• Jumpstarting Recruitment Plans: Learn how to design and implement a recruitment strategy that aligns with your organization’s unique talent goals.
• Adapting to Shifting Candidate Needs: Gain strategies to connect with potential hires as workplace expectations and candidate priorities continue to evolve.
• Building Community Partnerships: Discover how to establish and nurture relationships with universities, community organizations, and partners serving underrepresented segments to create a strong talent pipeline.
• Innovative Recruitment Practices: Explore cutting-edge methods used across the industry to attract top talent and ensure long-term engagement.
With the participation of esteemed organizations like the LPGA Tour, PGA Tour, and Acushnet Company, this session is set to be a collaborative exchange of ideas that will inspire attendees to rethink their approach to recruitment and community engagement.
LPGA and PGA Professionals who register and attend this event will earn 2 PGA Professional Development Program (PDP) credits and 2 LPGA Continuing Education Units (CU). This is an excellent opportunity to enhance professional credentials while gaining valuable knowledge.
Don’t miss out on this opportunity to learn from top industry leaders and shape the future of talent in the golf industry. Tee-Up The Talent is more than just an event; it’s a call to action for organizations to embrace change and champion diversity in their recruitment efforts. Secure your spot today and take the first step toward building a more inclusive and dynamic workforce.
