In a matchless alliance, Tiger Woods and Nike, which transformed sports marketing throughout their remarkable 27-year collaboration, made global headlines one last time as Woods announced his separation from the brand on January 8. Expressing gratitude to Nike founder Phil Knight, Woods hinted at a forthcoming revelation with the sign-off: “See you in LA!”
The brand reciprocated in kind:
Nike saluted with appreciation: Woods’ numerous advertisements for Nike and his signature spikeless shoes played a pivotal role in elevating the company to global prominence in golf apparel. These initiatives not only propelled golf into the mainstream of popular culture but also rivaled Nike’s iconic work with Michael Jordan in shaping the pace and style of a sport in the public eye.
