(San Francisco, CA – February 20) – Stephen Curry, four-time NBA Champion and two-time MVP announces his UNDERRATED Golf program in partnership with United Airlines will expand the golf tour to Europe for the 2024 season. Two years ago, Curry launched UNDERRATED Golf, and today, the brand is expanding its presence internationally, building the second tour, UNDERRATED Golf Europe. The schedule for the inaugural UNDERRATED Golf European Golf Tour will kick-off at Walton Heath Golf Course outside of London, May 29-31.
Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US. In that time, UNDERRATED Golf in partnership with its brand partners who understand the vision, help junior athlete golfers gain access to great courses and create a special and inclusive environment. The tour is expanding to Europe to provide access and opportunities to junior golfers and give them the chance to be front and center with top-tier college recruiters. Like the U.S., the current golf system for student athletes throughout Europe is exclusive and exclusionary, and UNDERRATED Golf will provide a viable pathway forward for everyone.
“We are thrilled to partner with United Airlines in launching the UNDERRATED Golf European Tour and expand the brand to London for season 3,” said Stephen Curry. “UNDERRATED Golf is a brand that will uplift and inspire underrepresented individuals who have yet to have equal access to the sport and the opportunities that come with it. Through this new initiative, we will be focusing on equity, ensuring that young females have the same access and opportunity as their male counterparts. It’s time that we level the playing field, and ensure these student athletes throughout Europe have the critical tools and skills for a successful and sustainable future.”
The top three boy and top three girl winners from Season 2 (2023 Curry Cup) have been invited to play at Walton Heath Golf Club, a prestigious club near Walton-on-the-Hill southwest of London, for the UNDERRATED Golf European Tour opening tournament. Additionally, the top boy and girl winners from the London tournament will automatically win entry into the 2024 Curry Cup.
UNDERRATED Golf is a purpose-driven business endeavor with the overarching commitment to provide equity, access and opportunity to student athletes from every community by balancing participation in the sport to truly reflect our society. Dedicated to promoting opportunities for young athletes who may not otherwise have the chance to gain access to the sport and adjacent skills, UNDERRATED Golf is working with its corporate partners and sponsors to provide training, equipment, networking events and more. Furthermore, the program is also addressing the gender equity gap within the sport by enabling female players with the same opportunities as their male counterparts.
“United Airlines is proud to partner with Stephen Curry to support the UNDERRATED Golf Tour and the organization’s mission since its very first season,” said Jennifer Entenman, United’s Managing Director Global Sponsorships and Inclusive Partnerships. “Given the values alignment between our organizations, and with London being our most booked international destination outside North America, it’s a natural fit for United. We remain committed to advancing UNDERRATED Golf’s mission in the United Kingdom, Europe and beyond.”
At United Airlines, Good Leads The Way. United’s global workforce is on a mission to do good in the air and on the ground, working to make the world a happier, more inclusive and more fascinating place. The airline is flying toward the future of sustainable flight, diversifying the skies and reimagining the entire flying experience to better serve its customers, including investing in hundreds of new aircraft that offer expanded overhead bin space, seatback entertainment in every seat, and Bluetooth connectivity. United is the largest carrier across the Atlantic, flying nonstop from 38 transatlantic destinations for summer 2024, the most in its history and more destinations than all other U.S. carriers combined. From London, United will operate up to 20 daily flights to the U.S. in 2024.
With a mission to increase the participation numbers amongst competitive golfers from diverse communities, UNDERRATED Golf will have players compete hand-in-hand with their peers who currently represent the vast majority of today’s golfers, and in the coming years, will continue to grow the participant pool, ultimately creating a global footprint with the world’s best prospects.
“We are delighted to welcome The UNDERRATED Golf Tour to Walton Heath for its inaugural staging of a Tournament outside of the U.S.A.,” said Chief Executive of Walton Heath Golf Club. “We are proud to be part of supporting the junior game and providing special opportunities to inspire the male and female golfers of the future. To the players, good luck, we hope you are excited at the prospect of stepping foot onto our cherished Heathland and we look forward to welcoming you to Walton Heath in May.”
For each U.S. tour stop, 96 athletes will participate in tournament style events and team building activities while simultaneously networking with college golf coaches and golf executives. Ultimately, 24 of the best boys and girls will emerge from the tour to compete for the Curry Cup at the UNDERRATED Tour Championship, September 2-4.
For more information, please visit www.underrated.golf, and connect on social media via Instagram and Twitter.
