October 2, 2019
Year after year, countless golf ball concepts are developed with some never seeing the light of day and many left on the trial room floor. The new Titleist EXP•01 golf ball – an experimental multilayer construction utilizing a new high-performance urethane cover formulation and process – is one concept that has made its way to the top.
The R&D process for EXP•01 continues Oct. 1, when a one-time, limited run will be made available to golf shops in the U.S. and Canada. Additionally, golfers will be able to order EXP•01 through My Titleist on Titleist.com until supplies last.
THE TITLEIST EXP PROJECT
EXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative created to provide golfers the opportunity to experience new golf ball technologies still in the experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively seeking performance feedback from golfers who play EXP•01 during its availability.
“The EXP Project invites golfers into the early stages of our R&D process, and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “EXP•01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”
EXP•01 CONSTRUCTION & TECHNOLOGY
EXP•01 is an experimental golf ball straight from the Titleist R&D laboratory featuring a multilayer construction with a high-performance urethane cover formulation.
• MTR DEVELOPMENTAL COVER SYSTEM: The short game spin enhancing urethane prototype cover was developed through Titleist’s relentless material and process experimentation.
• INNOVATIVE CORE TECHNOLOGY: A high-speed core construction and specialized casing layer deliver low spin on long game shots for great distance and tight dispersion.
• PROPRIETARY 346 DIMPLE DESIGN: Through testing, the proprietary aerodynamic package has demonstrated an optimized flight profile for peak performance.
AVAILABILITY
Titleist EXP•01 will be available for a limited time in golf shops in the U.S. and Canada. It will also be available through My Titleist on Titleist.com. MAP $39.99.
