Tiger Woods’s golf apparel brand Sun Day Red, launched in 2024 in partnership with TaylorMade, is accelerating growth and now aims to sign additional professional golfers to represent the label. The brand’s revenue has exceeded expectations, prompting leadership to pursue new tour partnerships beyond its existing ambassador roster.
Initially available through online sales, Sun Day Red expanded distribution last year to select retail locations, including private golf clubs and premium resorts, offering premium apparel pieces such as polos and footwear. Woods, whose long-term contract with Nike ended in 2023, has personally worn Sun Day Red at PGA Tour events, major championships, and TGL matches.
In 2025, the brand signed its first ambassador besides Woods—PGA Tour winner Karl Vilips—and executives now say they are actively evaluating other professional players who align with the brand’s values and market positioning. The company plans to launch a full women’s apparel line in 2026 and could expand representation in that segment as well.
Sun Day Red operates as a subsidiary under TaylorMade, and nearly all strategic decisions are made in consultation with Woods, whose influence is said to guide product design and overall direction. The brand’s approach remains methodical, targeting golfers whose performance and persona reflect its standards.
As it continues to grow within the golf apparel market, Sun Day Red manages its expansion amid broader strategic developments at TaylorMade, which is exploring ownership options that could result in a sale by the end of the year.
