Home Equipment Review TITLEIST INTRODUCES NEW TRUFEEL – THE SOFTEST TITLEIST GOLF BALL

TITLEIST INTRODUCES NEW TRUFEEL – THE SOFTEST TITLEIST GOLF BALL

by AAGD Staff

Introducing the latest innovation from Titleist, the TruFeel golf ball sets a new standard as the next generation of their softest golf ball. Meticulously engineered with cutting-edge core and cover technologies, the TruFeel promises an exceptional combination of long-distance performance, enhanced greenside spin, and precise control, all wrapped in an ultra-soft feel with every swing.

Key Features:

  1. TruTouch Core: The innovative TruTouch core seamlessly integrates long-distance capabilities and accelerated ball speeds with an exceptionally soft feel upon impact.
  2. 3.0 TruFlex Cover: A softer and thicker TruFlex cover enhances greenside spin, providing golfers with superior control during short game maneuvers.
  3. TruFit Aerodynamics: The TruFeel employs TruFit aerodynamics, delivering a penetrating, low ball flight and substantial distance through a distinctive 376 tetrahedral dimple design.

Jeremy Stone, Vice President of Titleist Golf Ball Marketing, expressed, “TruFeel has always been a very soft and very long golf ball, and those are important performance attributes to the TruFeel player. With the newest generation of TruFeel, golfers are going to find an even better-performing golf ball that maintains its feel and profile along with the ball-to-ball quality and consistency expected from every Titleist model.”

Adding to the TruFeel’s enhancements is a thicker, softer 3.0 TruFlex cover and a reformulated TruTouch core, both working synergistically to provide remarkable distance with the renowned soft feel Titleist is known for.

Mike Madson, Vice President of Titleist Golf Ball R&D, emphasized, “With new TruFeel, our goal was to keep what people love about the product and deliver even more performance in the short game. That softer, thicker cover is going to give golfers a little more greenside spin and performance. The reformulated core gives players long distance and soft feel. And with TruFeel being a Titleist product, it gets the same focus and attention from a manufacturing standpoint as every other ball in our lineup. TruFeel enjoys a loyal following because of its quality, consistency and continuous improvement.”

Manufactured by Titleist associates at the Ball Plant 2 in North Dartmouth, Mass., each TruFeel golf ball undergoes a meticulous production process to ensure unwavering consistency in performance, quality, and feel.

AVAILABILITY AND PRICE:

  • White TruFeel golf balls will hit golf shops worldwide on January 24, 2024.
  • Yellow TruFeel will be available on March 1, 2024.
  • Matte Red TruFeel will be released on May 15, 2024.
  • Manufacturer’s Suggested Retail Price (MSRP): $24.99.

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