Unpopular Leadership is a new leadership book by Patrina King aimed at emerging leaders, new managers, and anyone seeking to build confidence and clarity in decision-making that may not always win popularity but drives meaningful results. The book challenges the idea that leaders must always please others to be successful, instead advocating for thoughtful, principle-driven leadership that prioritizes long-term impact over short-term approval.
The book is positioned to serve as a practical guide for leadership development rather than a theoretical tome. The author, who is founder of the Atlanta, Georgia-based organization Golf Women Mean Business (GWMB), brings practical experience working with professionals seeking to grow managerial confidence and influence. Ms. King is a business strategist and passionate golfer who created GWMB to help women build confidence, leadership skills, and connections through the strategic game of golf. Through personal insights and real-world advice, her book aims to help readers navigate the often challenging terrain of workplace leadership, including making tough decisions, handling criticism, and leading teams through uncertainty.
What sets this book apart is its focus on leaders who are willing to stand firm in their values and choices even when those choices are not immediately embraced by peers or followers. The central premise is that lasting leadership success often requires actions and decisions that are “unpopular until they work,” encouraging leaders to think beyond consensus and toward sustainable, principled outcomes. Unpopular Leadership is suited for professionals at all levels who want to refine their leadership identity and confidently lead with integrity, purpose, and resilience. The book is available now and can be purchased directly through its official site at unpopularleadershipbook.com
