January 3, 2005 (New York, NY)–Visitors to the 2005 PGA Merchandise Show at the Orange County Convention Center to be held January 27-20 will see several new faces when traveling down Aisle 9500. At booth #9545 will be the African American Golfer’s Digest (AAGD), an they’re not alone.
In fact, “The magazine has used its massive appeal to attract seven-that’s right-seven, additional minority-owned business to participate in the annually held trade-only show.”The solution has always been affordability,” says publisher, Debert Cook.” Although not a large number, it is significant to what the past has held for black-owned companies who displayed at the show.
“African American entrepreneurs in the golf industry who head their own companies need a flexible alternative to participating in these types of mega-trade shows, where their products, services and ideas can reach a strong trade-based golf audience, ” said Cook.
African American Golfer’s Digest Participation Increases Overall Minority-Owned Firm Activity at the 2005 PGA Merchandise Show
The African American Golfer’s Digest was able to help seven other minority-owned golf businesses participate in this years event by creating and extending an affordable marketing opportunity to its readership and advertising base. Several minority-owned businesses took quick advantage of the opportunity to have their presence known at the show by participating in co-shared space in the booth.
Firms joining the “Diversity Pavilion” effort include product and service oriented golf businesses along with recent authors, speakers, trainers and motivators.” In addition, participants also get copies of all of the business cards that are collected during the three-day event,” says Cook.” “This data is extremely important for those who seek to generate new sales leads and target potential new business and I’m proud that my publication can empower and avail this type of networking activity to black golf business owners and help the PGA of American and Reed Exhibition grow involvement by minority firms in this annual trade Show at the same time.”
