After a year of pandemic, travelers are looking for open spaces, safety, and sunshine—and are ready to put down serious cash to get it, according to Bloomberg News.
Early in the global pandemic, travel experts rushed to determine the shape of the recovery. Would it be L-shaped? More like a W? A year later, despite brief upticks and plenty of pent-up demand, the travel rebound has yet to arrive.
Yet there are glimmers of optimism, both for the industry and for people itching to dust off their suitcases. Travelers are starting to book now for trips they hope to take months or more down the line. A smattering of markets, including Africa and Antarctica, are doing well, their highest-end inventory already selling out for stretches of their upcoming high seasons (in austral winter and summer, respectively). Some spots are even thriving right now.
Take Miami. Of roughly 15 five-star hotels bookable on Expedia for President’s day week, all but four fully sold out. The ones with availability were limited to the priciest rooms only. At the St. Regis Bal Harbour, just a handful of $3,500-per-night suites went unbooked; the remaining inventory at the 1 Hotel South Beach was mostly restricted to the 4,500-square-foot presidential suite, which, at $50,617 per night, would cost nearly half a million dollars to book out for the entire February break.
Magic City is in demand for numerous reasons. International border closures have left travelers seeking domestic alternatives to far-flung escapes, and Florida’s weather can’t be beat. Mayor Francis Suarez has been luring tech executives to move their already-virtual operations to the tax-friendly state. And Florida’s Covid-19 rules are lax, allowing visitors to eat and party almost anywhere they want.
Read the full article at Bloomberg.com
