After nearly 14 years of building access to golf for Black women and girls, founder Tiffany Fitzgerald is taking a new step: creating a lifestyle company that reflects who they are on and off the course.
For Tiffany Fitzgerald, building Black Girls Golf has always meant more than introducing women to the game. For nearly 14 years, she has worked to make golf more accessible to Black women and girls through community, clinics, partnerships and opportunities to play. That work continues. But experience has taught her that getting onto the course is only part of the story.
“Access can get you through the door. Belonging shapes how fully you show up once you’re there,” Fitzgerald says.
That idea is the starting point for Black Girls Golf Lifestyle, a new commercial business designed to reflect the style, ambition, femininity and confidence Black women bring to golf. Fitzgerald wants women to see themselves not only as newcomers learning the game, but as part of golf’s present and future—as players, travelers, consumers, executives, entrepreneurs and tastemakers.
Golf, she believes, should make room for a woman’s whole identity. She shouldn’t have to set aside her personal style or change who she is to feel at home in the culture around the game.
Black Girls Golf Lifestyle is a separate business from the Black Girls Golf nonprofit. The nonprofit will continue its work building community and creating access to golf. The new company gives Fitzgerald a way to build a sustainable consumer brand informed by what she has learned from the community over nearly 14 years.
It is also a personal and practical next step. Fitzgerald says that building mission-driven work has not always meant a steady income; there were years she could pay herself and years she could not. As corporate support for that work changed, she faced a choice: wait for the old model to return or build something new.
She chose to build.
“I want this company to prove that serving Black women in golf is not simply a charitable initiative or a corporate diversity program. We are a market. We are consumers. We have taste, influence and purchasing power,” Fitzgerald says.
The company begins with apparel, but Fitzgerald sees a broader future in accessories, travel, experiences and products that reflect the lifestyle around golf. The aim is to create a business that can grow while serving women who love the game.
The first release, Drop 001, opens October 12 with three graphic tees: Yes, I Play, Golf Girl Energy and Lip Gloss & Tee Times. The ordering window runs from October 12 through October 25.
For Fitzgerald, the launch marks the next chapter in a journey that began with expanding access—and now makes room for belonging, self-expression and a fuller presence in golf. To get FIRST ACCESS click HERE.
