January 12, 2021 | BY AAGD STAFF
Get better acquainted with Chris Montgomery, Senior Director of Marketing and Strategic Partnerships with the Arizona Golf Association (AGA). He is responsible for planning, developing, and implementing the business marketing and revenue-generating strategy and the first African American to be a member of its Board.
Chris believes golf is a game that enhances people’s lives by providing opportunities to compete, be active, and build great relationships. Chris sees the Arizona Golf Association platform as potentially one of the most influential in all of sports.
In his last 6 years with the Arizona Golf Association, he has generated over half-a-million dollars in sponsorship and partnership revenue, identified strategies and initiatives to drive retention and membership acquisitions, and developed new promotions to attract golfers and build the golf association brand awareness.
Before joining the Arizona Golf Association in 2014, Montgomery worked with the NBA and the Phoenix Suns for 19 years. He served as the Director of Premium Membership Services in the last 9 years where he was accountable for managing a $1.1 million dollar budget and the premium client portfolio of over $10 million dollars annually.
In the 10 years previous with the Phoenix Suns he was responsible for sales and staff development, generating revenue through memberships, sponsorships, and marketing events at the venue. He is on the ASU Sports Advisory board and is active in Career Concepts for Youth, a program for underserved middle school children in Phoenix that encourages them to stay in school by demonstrating how education can lead to fulfilling careers and adult lives.
A native of Chicago, IL, Chris earned a full Division I football scholarship to Northern Illinois University, where he played fullback and was a three-year letterman and graduated with a degree in Corporate Communications. Montgomery, his wife Megan, and their children live in Scottsdale, AZ. For more about the Arizona Golf Association visit https://www.azgolf.org/
