African American Golfer’s Digest Discusses
“Growing Minority Business”
During At The PGA Merchandise Show
Above: Discussion participants at the annual press conference.
NEW YORK, NY (January 18, 2006)—The African American Golfer’s Digest will hold a press conference onsite during the Show on Saturday, January 28 from 3:00 p.m-3:30 p.m. in room #312A. The session will be moderated by Malachi Knowles, Chairman of the Editorial Advisory Board and discuss “Growing Your Golf Business” and focusing on the development of minority golf enterprises.
Senior Editor, Edward Wanambwa will join several minority-owned firms in the panel session. Participants include CS Innovation LLC, Dilla Golf Apparel, Cotton Golf, Julius Richardson (golf instructor) and Soulful Golf. Several special guests are also expected to attend the session.
The three-year-old independent publication is exhibiting for all four days at booth #9545 in the products and services section (aisle 9500) and has continued to be the nation’s leading authority for avid black golfers. Its proactive approach to participating in the Show has attracted additional minority-owned and minority focused businesses over several years. The result has been a successful effort that has given minority firms a visible and professional presence at the show.
Other firms with a presence at the booth include, BF Golf Tournament Services, Advanced Lesson Academy of Golf, Inner City Youth Golfers Inc., Powerful Golf, Hook-Up & Swing, New Attitude Sports International, Myers Customized Golf Figurines, and several others. In addition is information on black-owned golf courses and professionals. Also, several surprise celebrity appearances and book signings are being scheduled to occur at the booth during Show days.
The magazine has developed a successful strategy that is working to attract minority-owned businesses to enjoy participating in the annual Show. “The solution has always been access and affordability,” says publisher, Debert Cook, CMP, “African American entrepreneurs in the golf industry have exciting new products, services and ideas and, as they lead their companies mostly alone, they need a flexible and affordable alternative to participating in golf trade shows, where they can reach a strong trade-based audience.” Ms. Cook conceptualized the marketing effort two years ago, after surveying her readers and advertisers about their year-long marketing needs.
