Meet Shawn Lindo, the passionate Founder and CEO of Black Muscle Golf (BMG), an online golf apparel company that caters to fit and muscular golfers. With a vision to promote inclusivity and break stereotypes, Shawn embarked on a journey to revolutionize the golfing world. Learn about Shawn’s personal journey, the inspiration behind BMG, and his aspirations for the future.
Shawn Lindo’s roots trace back to Jamaica, West Indies, where he spent his early years. Later, he moved to Brooklyn, New York, gaining exposure to diverse cultures and experiences. Today, the IFBBPRO professional bodybuilder has over 20-years of experience as a personal trainer, has been an extra in several award-winning TV Shows and movies, including “Sex In The City” (three times), “Manchurian candidate,” and “Curb Your Enthusiasm.” he resides in Delray Beach, Florida, the sunshine state, where he founded BMG.
The Genesis of Black Muscle Golf:
Shawn’s love for golf sparked the idea of BMG. Recognizing the underrepresentation of individuals with his physique and skin color, he set out to challenge the status quo. Shawn wanted to encourage people of color and muscular build to embrace the game and prove that golf is for everyone. At 5′ 11″ and 250 pounds, Shawn is a force to be reckoned with.
Black Muscle Golf is more than just a name; it symbolizes a movement. “Black” represents Shawn’s mission to represent people of color who are often overlooked in the golfing community. “Muscle” addresses Shawn’s own physicality and dispels the notion that muscular individuals cannot excel in golf. Through BMG, Shawn aims to motivate and welcome those who share his passion for golf and fitness.
The Journey So Far:
In 2022, Shawn officially launched BMG with $20,000, pouring his savings and personal trainer earnings into the venture. As a sole proprietor, he takes pride in delivering high-quality apparel that caters to the athletic physique of golfers. Shawn’s personal experiences and determination drive him to challenge stereotypes and break barriers in the industry.
One of the major challenges Shawn faces is the financial aspect of running a business: “Having enough money to make sure it’s being done properly, says the 43-year-old. “I am all about delivering a great product that people are going to love. And, “Doing everything by myself—When I make mistakes everything falls on my shoulders, which I totally understand.” In the future, Shawn plans to get a team and some employees to help with his growing business. He is determined to overcome obstacles through networking, extensive research, and making informed decisions. Shawn’s commitment to delivering an exceptional product keeps him motivated to find innovative solutions.
Shawn envisions BMG as a well-established and recognized brand. His aspirations extend beyond the United States, with plans to expand to different countries and the Caribbean. Additionally, he aims to organize tournaments, seminars, and events that promote golf while “rocking some fresh stylish and comfortable BMG gear.”
The Power of Family and Support:
While Shawn currently operates BMG independently, he credits his wife as his partner in the venture. Together, they navigate the challenges of entrepreneurship and dream of building a team and employing others in the future. The support of his loved ones fuels his passion and determination. The oldest of 16 half-siblings, Shawn admits, “I can be goofy at times.”
Shawn’s journey exemplifies resilience, determination, and a desire to bring positive change to the golfing community. Black Muscle Golf represents inclusivity, breaking stereotypes, and empowering individuals with diverse backgrounds and body types. Through his online apparel company, Shawn invites golfers to embrace their athleticism while looking stylish on the green. With ambitious plans for the future, Black Muscle Golf aims to make its mark in the golfing world, one swing at a time.
To connect with Shawn and explore the world of Black Muscle Golf, visit the website, www.blackmusclegolf.com. Engage with BMG through their Instagram and Facebook pages, @BlackMuscleGolf. For any inquiries, reach out via email to blackmusclegolf@gmail.com.
