May 11, 2021
NNPA NEWSWIRE — In December 2020, the PGA Tour made a $500,000 donation to five Historically Black Colleges and Universities, including $100,000 to Prairie View A&M’s men’s and women’s golf teams. The PGA Tour made the Prairie View A&M donation in the name of Champ’s grandfather, Mack, who wanted to attend Prairie View A&M but went into the military instead.
Diversity, Equity, and Inclusion was a prime focus during the 2021 National Golf Day event held virtually on Monday, May 10.
We Are Golf, a coalition of the game’s leading associations and industry partners, usually hosts the event in Washington, D.C., with industry leaders, members of Congress, the Executive branch, and federal agencies.
Because of the pandemic, this year’s event occurred virtually.
The biggest announcement came during the first hour when Neera Shetty, the Senior Vice President and Deputy General Counsel at the PGA Tour, announced that the organization is entering a relationship with the National Newspaper Publishers Association (NNPA), the trade association that represents the Black Press of America.
“The Tour has entered into a relationship with the NNPA, which has an outreach to over 230 publications that reach Black and African American audiences, and we are planning to leverage that,” Shetty proclaimed.
Furthermore, Neera Shetty, EVP and Deputy General Counsel of the PGA TOUR and Chair of the TOUR’s Inclusion Leadership Council declared “The PGA TOUR is pleased to be working more closely with the NNPA and Black Press of America through this partnership….We are committed to connecting with diverse audiences that help us better reflect and engage with the communities where we play, and the leadership and support from Jim Beatty and the African American Golfer’s Digest played an integral role in bringing our organizations together in this important effort.”
Beatty, who also serves as CEO of Jim Beatty Golf Ventures said, “I am proud and pleased to have helped bring this to fruition. I plan to pursue the same with USGA,LPGA and PGA of America.”
“I think that what we’re seeing now, which is different, is just that everybody is coming together and really putting some passion and thought into how we can work collaboratively to try to overcome some of the past issues and really move forward in this area,” stated Shetty.
While National Golf Day celebrates the sport’s more than $84.1 billion annual charitable impact and its environmental and fitness benefits, the event kicked off with a panel discussion on Diversity, Equity, and Inclusion.
“We are not that far removed from when there was a Caucasian-only clause in the PGA bylaws,” Shetty stated, who participated on a panel that included Sandy Cross, the Chief People Officer at the PGA of America, and Laura Diaz, the Director of Foundation Operations with the LPGA.
Shetty noted the Caucasian-only clause existed between 1939 and 1961, and it affected generations of businesses.
“Trying to overcome some of that historical exclusion is what we have to be very intentional about,” Shetty continued.
“We need to make sure that we are not only letting people know from all different backgrounds that they are not only invited, but they are welcome and that we are going to provide that equitable means so that they can participate in golf.”
RELATED: James Beatty Appointed to Golf 20/20 Diversity Task Force
African American Golfer’s Digest Executive Editor James “Jim” Beatty originated the suggestion of the NNPA connection to the PGA Tour a few months ago during the exploratory process and committee meetings which he was a part of. Beatty, president of Jim Beatty Golf Ventures, is one of North America’s Top 50 Site Consultants and he recommended the PGA Tour collaborate with the NNPA for a mutually beneficial media campaign that could potentially reach over 300 combined Black American newspapers and publications. “I am proud to have initiated the discussion and help put this together!” said Beatty in a statement. The campaign “Make Golf Your Thing” kicks off this month with promotions running in print, digital and on social media.
DIVERSITY, EQUITY & INCLUSION
Diversity, Equity, and Inclusion mean race, national origin, gender, sexual orientation, physical ability, socio-economic status, and religion, Diaz interjected.
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“Equity is fair treatment, access, and opportunity for advancement and recognizing there are barriers but working to overcome them,” she explained.
“Inclusion is about creating that environment because you want to make sure that individuals and groups not only feel welcome and supported, but that they belong.”
Cross offered that it is critical golf embraces diversity, equity, and inclusion.
“We have to understand that what and the why before we collectively, as an industry, can move to the how,” Cross said.
“How do we operationalize diversity and inclusion?”
The PGA Tour has worked diligently over the years to diversify the sport on all levels.
The PGA Tour currently has a 10-year and $100 million commitment to support racial equity and inclusion.
It has highlighted through video and social media individuals like Cameron Champ, one of just a handful of Black pro golfers.
In December, the PGA Tour made a $500,000 donation to five Historically Black Colleges and Universities, including $100,000 to Prairie View A&M’s men’s and women’s golf teams.
The PGA Tour made the Prairie View A&M donation in the name of Champ’s grandfather, Mack, who wanted to attend Prairie View A&M but went into the military instead.
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The PGA Tour also made $100,000 donations to Delaware State’s women’s golf team, Tennessee State’s men’s and women’s teams, Wilberforce University’s men’s and women’s teams, and the Bowie State Golf Classic, an annual fundraiser for the school’s athletic department.
Augusta National also announced two Lee Elder scholarships for the men’s and women’s teams at Paine College, an HBCU in Augusta, Georgia.
“We know we have a lot of work that we are planning to do and will do to make sure that we address [diversity, equity, and inclusion] as an industry,” Shetty remarked.
Click here to watch the full National Golf Day Event.
This article originally appeared in BlackPressUSA.com
