PGA GOLF LEGEND CALVIN PEETE
TO APPEAR AT THE AFRICAN AMERICAN GOLFER’S DIGEST
2007 “DIVERSITY PAVILION”
BLACK GOLF MAGAZINE CONTINUES
TO EXPAND MINORITY MERCHANT PARTICIPATION AT
THE NATIONS MOST COMPREHENSIVE GOLF SHOW
(l-r) Debert Cook, Kevin Hall, Calvin Peete, M. Lewis Boon
NEW YORK, NY (November 2006)—Visitors to the PGA Merchandise Show & Convention that is being held January 25-27, 2007 at the Orange County Convention Center in Orlando, Florida, will have a unique opportunity to the meet legendary PGA golfer, Calvin Peete who is scheduled to appear on Saturday, January 27 from 12:00 noon-4:00 p.m. to sign autographs, take photos with guests, talk about old times and his recent activities at booth #5290 , site of the African American Golfer’s Digest “Diversity Pavilion.”
Peete was only the second African American to play on the United States Ryder Cup team where he appeared twice between 1983 and 1985. He also won 11 times on the PGA Tour in addition to his Ryder Cup appearances (1979 to 1986 ). During 1982 he won four times, and was the first black to do so. His greatest win was at the Tournament Players Championship in 1985.
The African American Golfer’s Digest, is the nations leading publication for avid black golfers. The four-year-old, glossy, lifestyle publication features editorial, golf tips, travel guides and profiles on the latest news, information and activities in the “soulful” world of golf. The national, quarterly this been a participant with the PGA Merchandiser Show sine 2004 and this year it has expanded its presence with 500 sq. ft. of exhibit space (in the products and services section of the Show).
Visitors to the “Pavilion” will also have a chance to meet-and-greet a variety of African American golf industry professionals, minority golf business owners, and organizational leaders and founders as they witness first-hand the explosive growth of this market segment into the sport, many which have development to penetrate the golf trade marketplace just during the past decade.
“The mission of the Diversity Pavilion is to showcase and accommodate the growing participation of companies who are either minority-owned, minority-operated, or specialize in reaching the minority golf marketplace,” says Publisher, Debert Cook. During the three-day Show, the Diversity Pavilion will host clothiers, trainers, PGA Professionals, authors, equipment providers, inventors, and others who will be onsite to exhibit, display, sell and promote their specialities.
(l-r) Calvin Peete, Edward Wanambwa, caddie Alfred “Rabbit” Dyer
In addition, The exciting documentary film, “The Last Colored Caddy,” produced by Senior Editor, Edward Wanambwa will be scheduled for show times every 90-minutes for free public viewing and details the untold story of golf’s forgotten heroes.
(http://www.edwanambwa.com/caddy.htm). The film examines the impact and legacy of and challenges faced by African American golf caddies. The film has received rave reviews and has also been shown at Martha’s Vineyard African American Film Festival, the 2006 Urban Film Series, and the 2006 Independent Black Film Festival.
“I am delighted to continue to participate with the PGA Merchandise Show again (www.PGAShow.com ), and the response to our presence by show management and Reed Exhibitions each year has been exciting. The “Diversity Pavilion” provides a huge amount of visibility for minority golf merchants and golf professionals, who are looking to grow their golf businesses, network and connect with each other from across the nation, and across the world. These three-days of activity will build partnerships and opportunities for continuing the success,” says Ms. Cook.
AAGD Press Conference
Merchants who participate with the “Diversity Pavilion” receive a number of year-round marketing and advertising benefits through the African American Golfer’s Digest including travel and lodging discounts, sales lead generation, and an opportunity to participate in the onsite press conference. This year, the press conference will be held on Friday, January 26 from 11:00 a.m.-11:30 am, in room 312A. The topic will focus on “Golf: Linking Cultures & Dollars.” The conference will again be lead by Malachi Knowles, Chairman of the Editorial Advisory Board and founder of the African American Golfer’s Hall of Fame.
(L) AAGD Writer, Ron Smith with Lee Elder
Notable individuals can almost always be found mingling at the African American Golfer’s Digest booth, as it has become a place for social networking and connecting during the Show. In 2006, special guests who visited the booth included, Lee Elder (Senior Tour), Renee Powell (PGA/LPGA), Julius Richardson (USGTF), Vern Burns (mini-tour player), Charles Calhoun (Golf Channel’s Big Break), Earnie Ellison (PGA Foundation), Jeff Donovant (National Black Golf Hall of Fame), Bill Hopson (Disney Sports & Golf), Burl Bowens (Golf Coach, Hampton University), LaJean Gould (Women In Golf Foundation) and a host of others.
Related Story: CALVIN PEETE OBITUARY
