Guests Will Experience The Ultimate Bespoke Grooming Service
Palm Beach Gardens, FL – March 20, 2023 – South Florida’s world-class PGA National Resort announces the
official opening of Groom Guy, a state-of-the-art wellness brand that offers a range of services such as haircuts,
shaves, beard trims, and more. The bespoke experience provides guests with a luxurious and indulgent grooming
service. Groom Guy is located in the new 40,000-square-foot immersive spa created by V Starr, the design firm
owned by tennis star Venus Williams.
Groom Guy’s barbers are classically trained and use elegant hand-crafted razors and Art of Shaving products. From
artisanal cuts and straight razor shaves with Damascus steel blades, to custom leather barber chairs and handcrafted grooming products, every aspect of this barbershop has been meticulously designed to provide visitors
with the finest grooming services. In addition, Groom Guy offers a selection of premium grooming products
including haircare, shaving, and colognes.
“At PGA National Resort, we take pride in providing immersive experiences that surprise and satisfy our most
discerning visitors,” said Joseph Fisher, Managing Director of PGA National Resort. “Our partnership with Groom
Guy aligns with this goal, offering guests a one-of-a-kind grooming experience.”
“We are thrilled to open Groom Guy at PGA National Resort and bring our unique grooming services to guests,”
said Darius Davie, Co-Founder of Groom Guy. “From our cuts and shaves to our meticulously crafted beard trims,
we are focused on providing men with an unparalleled experience.”
Groom Guy also offers services for special events such as weddings, anniversaries, and celebrity appearances.
Whether guests want to look their best for a big event or are getting ready for a game of golf, Groom Guy will
provide the ultimate grooming experience.
This exciting new initiative is just one part of PGA National Resort’s incredible renovation – which was unveiled in
February 2022. The celebrated property now features 360 guest rooms and suites that pay homage to the iconic
1960s Palm Beach style. The stunning renovation also includes six new culinary concepts, including signature
restaurants The Butcher’s Club by “Top Chef” winner Jeremy Ford and Honeybelle by James Beard Award
nominee Lindsay Autry; twenty-one redesigned cottages by Serena & Lily; a brand-new “Banyan Buddies” kid’s
club experience; redesigned common areas; and more.
Groom Guy at The Spa inside PGA National Resort opened on March 18th, 2023 and accepts reservations or
walk-ins. Reservations can be made by calling 561-627-3111 or online at
https://booking.thespaatpganational.com/#/en-US/pganational/spa.
Groom Guy at PGA National Resort is located at 400 Avenue of the Champions, Palm Beach Gardens, FL 33418.
ABOUT PGA NATIONAL RESORT
Located in South Florida’s Palm Beach Gardens, PGA National Resort is a legendary golf, vacation, culinary, events,
and spa destination. The resort has completed a stunning $100 million capital investment revitalization resulting
in a dramatic transformation touching every aspect of the celebrated property.
Host of the annual Honda Classic, the resort has launched six new culinary concepts, including signature
restaurants by “Top Chef” alumni Jeremy Ford with The Butcher’s Club and Lindsay Autry with Honeybelle; a
luxury spa redesigned by V Starr, tennis star Venus Williams’s design firm; innovative Andy Staples-designed
layouts for golfers; twenty-one redesigned cottages by Serena & Lily; a brand-new “Banyan Buddies” kid’s club
experience; redesigned guestrooms and common areas; and more.
ABOUT GROOM GUY
Groom Guy is a wellness brand offering a bespoke grooming experience that is both luxurious and indulgent.
With its attention to detail, premium products, and highly skilled barbers, Groom Guy provides guests with the
ultimate grooming experience.
