Ty DeLavallade spoke candidly with The ModGolf podcast and admitted he didn’t have the financial capital to start-up Deuce Premium, his golf and lifestyle accessories brands, but he challenged himself.
“But I have teeth to cut in the steak and I have the resources and access to the golf industry because I’ve been in golf for twelve years now. I can figure something out,” he said.
LISTEN TO PODCAST HERE
DeLavallade joins host Colin Weston to talk about how he started his Black-owned business.
“I did some research to find out what other Black-owned businesses are there out there,” he said. “To be fair, I didn’t find any. I decided that night was I going to call it Deuce and did not know what the logo was going to look like, but I wanted to somehow leave a legacy for my son. I’ve called him Deuce since he was three. It’s a cool name.
“What I realized was that when you’re building a company, you’re really building a tribe. You’re really building a support group around you of people who are proud to wear the hat because it’s cool brand. They wear it because of the quality. Whatever it is, I’m OK with that.”
