Home News Brandon Johnson sets the stage for his unique style, launches his design firm

Brandon Johnson sets the stage for his unique style, launches his design firm

by AAGD Staff

In a 2021 interview with The New York Times, Brandon Johnson articulated his philosophy on golf course design, emphasizing the creation of something “fun, engaging, and interesting strategically.” While this sentiment may sound somewhat conventional — after all, which architect wouldn’t strive for such qualities? — its significance is underscored by Johnson’s tenure alongside Arnold Palmer from 2006 until the golf legend’s passing in 2016.

Collaborating with Palmer and Thad Layton, vice-president and senior golf course architect, Johnson prioritized crafting courses that prioritized enjoyment over the rigors of major championship-style challenges. These were the kind of courses that appealed to everyday golfers, enticing them to return again and again.f

Following Layton’s lead seven months prior, Johnson recently announced the establishment of his own design firm, Brandon Johnson Golf Course Design, headquartered in Mesa, Arizona. While the Arnold Palmer Design Company (APDC) phased out after Layton’s departure, Johnson remained on board until January 19, working on ongoing projects and fulfilling obligations. Now venturing solo, Johnson is poised to step out from under APDC’s shadow and forge his own path.

Reflecting on this transition, Johnson shared with TheFirstCall.com, “It feels like I’m refreshing and renewing my horizons.” With a background in both North Carolina State and Harvard, Johnson honed his skills as a course designer, including an internship with the PGA Tour. His five-year stint as design manager at First Tee, overseeing the development of 250 facilities, further enriched his expertise. Looking ahead, Johnson expressed eagerness to embark on this new chapter, dedicated to creating enjoyable and memorable golf experiences.

When asked about any sentiments of melancholy associated with severing ties with APDC, Johnson remarked, “Sad isn’t really the right word.” While he fondly reminisces about his time with Palmer, he maintains strong ties with the family and clients worldwide. His appreciation for the opportunities afforded by his association with the Palmers is evident, yet he embraces the prospect of charting his course.

Recalling his favorite design collaborations with Palmer, including the renovation of Old Tabby Links at Spring Island and the involvement in Lonnie Poole Golf Club in Raleigh, Johnson stressed his commitment to hands-on involvement in future projects.

While Palmer’s influence looms large, Johnson also draws inspiration from observing figures like Pete Dye during his time with the PGA Tour. He emphasizes the importance of on-site decision-making, a hallmark of effective course design.

Despite his aspirations for strategic complexity, Johnson shies away from creating instantly recognizable features. He aims to explore diverse aesthetics, preferring the focus to be on the overall experience rather than his personal brand.

Collaborating with experts like Sterling Garner, with whom he’s worked on various renovation projects, Johnson underscores the importance of effective communication and maintaining harmony on-site.

As he embarks on projects like the renovation of King’s North at Myrtle Beach National and the master plan for N.C. State’s practice facilities, Johnson remains steadfast in his commitment to creating engaging and enjoyable golf experiences.

In the realm of golf course architecture, Johnson sees the practice as a delicate balance between technical prowess and artistic vision. While securing projects is crucial, it’s the quality of the work that ultimately solidifies one’s reputation. With Johnson’s expertise and track record, he is well-positioned to carve out a distinctive legacy in the field.

You may also like

Stay in the loop!