LIV Golf’s backers are once again committing serious funds, with Saudi Arabia’s Public Investment Fund (PIF) approaching $5 billion in total investment in the upstart league since its launch in 2022.
According to the Money in Sport newsletter, LIV Golf Investments—LIV’s parent company—has increased its authorized share capital twice in 2025, first in January and again in late April, adding $674.3 million this year alone. That brings the PIF’s total spending to $4.58 billion, with $1.9 billion injected since the start of 2024.
Money in Sport had previously projected that PIF’s commitment would reach $5 billion by the end of 2025.
LIV Golf’s Master Plan Includes Hoping for a Fox Deal
For the first time, a consolidated revenue figure for LIV Golf has been disclosed. Between January and October 2024, LIV generated $82 million in revenue, according to PIF’s filings. The new capital injections come with specific performance requirements: LIV must meet a minimum number of events this season, hit a revenue benchmark, and finalize a broadcast deal with Fox Sports.
As LIV Golf continues to evolve, it has made major structural changes this year. Scott O’Neill replaced Greg Norman as CEO, and the league revamped its team format so that all players’ scores now count in every round.
The league’s first U.S. event of 2025, held in Miami on April 8, set a new viewership record for LIV with 484,000 tuning in to watch Marc Leishman claim victory. Still, that audience was less than a third of what a standard PGA Tour event drew the same day.
Despite the uphill battle, LIV players remain cautiously optimistic.
“I think we all hoped it would have been a little bit further along, and that’s no secret,” said Brooks Koepka before the Miami
