AFRICAN AMERICAN GOLFER’S DIGEST
LAUNCHES “DIVERSITY PAVILION” AS IT ENTERS
3RD CONSECUTIVE YEAR AT THE
2006 PGA MERCHANDISE SHOW & CONVENTION
Black Golf Magazine Expands Business Commitment and Participation At The Nation’s Most Comprehensive Golf Show.
NEW YORK, NY (January 15, 2006)—Visitors to the PGA Merchandise Show & Convention next year will have the chance to experience the event with the African American Golfer’s Digest, a national, quarterly publication who has signed up to exhibit again. This year, the magazine will present its “Diversity Pavilion” in 500 sq. ft. of exhibit space. The Pavilion is a response to the overwhelming success of the January 2006 Show as for more space is now required by the growing minority merchants who participate with the magazine’s effort.
The Diversity Pavilion aids merchants who are either minority-owned, minority-operated, or specialize in reaching the minority golf marketplace with exhibiting and showcasing their products and services at the PGA Show through a unique advertising and marketing opportunity with the magazine.
The African American Golfer’s Digest has been participating with the Show for the last two years, (2004, 2005) and the 2006 marketing link-up opportunity has been such a success until the publication, has extended and expanded the arrangement for the 2007 PGA Show.
The Diversity Pavilion in located in the Products and Services section of the exhibit floor, at booth # 5290. It will be host to merchants and golf trade professionals throughout the three-day Show. At the booth there will be writers conducting interviews, authors doing book signings, and representatives distributing copies of the four-year-old, glossy lifestyle publication that features editorial, golf tips, travel guides and profiles on the latest news, information and activities in the “soulful” world of golf.
Each day there will be a special element to the show booth to capture the excitement and atmosphere of the most comprehensive golf show in the U.S. Special events planned include a special appearance by PGA golfer Calvin Peete on Saturday, January 27 from 12 noon-4:00 p.m. Peete will be at the booth to sign autographs and take photos with guests. On Monday, January 29 the African American Golfer’s Digest will host its inaugural 18-hole golf tournament at the WALT DISNEY WORLD® resort on the Magnolia course with tee times beginning at 11:30 a.m. followed by an evening awards cocktail reception and banquet at the property.
Publisher, Debert Cook says, “I am delighted to continue to grow the magazine by participating in the PGA Show this upcoming year, and the response to our presence from Show management is exciting. Our “Diversity Pavilion” provides a tremendous amount of visibility and exposure for minority golf merchants and black golf professionals, who are looking to grow their golf businesses, network and connect with each other from across the nation and across the world. These three-days of activity will benefit the PGA Merchandise Show, Reed Expositions (who manages the expo) and our magazine, building upon our past successes and becoming a part of the growth, as well.”
Merchants who participate with the “Diversity Pavilion” receive a number of year-round marketing and advertising benefits through the African American Golfer’s Digest including travel and lodging discounts, sales lead generation, and an opportunity to participate in the onsite press conference. This year, the press conference topic will focus on “Golf: Linking Cultures & Dollars.” The conference will again be lead by Malachi Knowles, Chairman of the Editorial Advisory Board and Edward Wanambwa, Senior Editor.
In 2006 special guests to visit the American Golfer’s Digest booth included,Lee Elder (Senior Tour), Renee Powell (PGA/LPGA), Julius Richardson(USGTF), Vern Burns (mini-tour player), Charles Calhoun (Golf Channel’s Big Break), Earnie Ellison (PGA Foundation), Jeff Donovant(National Black Golf Hall of Fame), Bill Hopson (Disney Sports & Golf),Burl Bowens (Golf Coach, Hampton University), LaJean Gould (Women In Golf Foundation) and a host of others.
