LIV Golf kicked off its 3rd event at Bedminster Golf Club owned by former President Donald J. Trump. The atmosphere was one of excitement that kicked off with a parachute drop and glaring music on the first Tee.
The course setup had many elements different from the PGA Tour (PGAT) event—from team competition to a 54-hole competition with a $4 million first place prize along with ruckus crowd participation. A fan Village featured a golf performance center that offered swing simulators and a chipping and putting challenge with professional coaches on hand for tips.
More of the experience included a Kids Fun Zone fully staffed with workers, and food trucks offering various types of foods in a party-type atmosphere where far different from what one would experience at a PGAT event. Despite the star-studded lineup of household name golf superstars like Bryson DeChambeau, Dustin Johnson, Sergio Garcia, Brooks Koepkra, and Patrick Reed, the crowds were sparse.
Many fairways were near empty but the tee boxes were crowded with vibrant crowds.
LIV Golf has a way to go. They have to overcome a lot of initial bad publicity as a league and so does its individual players. They can make some suggested outreach to the African American community by marketing to its golfing community, its tv viewers and its business community for inclusion and opportunities.
