| London, New York and West Palm Beach, FL (February 22, 2024) — LIV Golf and The Panini Group, the world’s largest sports and entertainment collectibles company, today announced a multi-year partnership in which Panini will be the exclusive trading card partner for the LIV Golf League. As the first-ever official trading cards for professional team golf, Panini will develop a new series of products never before introduced to fans and collectors across the globe. The partnership also marks Panini’s first entry into golf for trading cards. “LIV Golf is thrilled to partner with Panini, a global brand committed to connecting with fans around the world through the love of sport,” said LIV Golf Commissioner and CEO Greg Norman. “Just as our league continues to innovate and bring professional team golf mainstream, our partnership will introduce new products to the market for millions of passionate fans and collectors to enjoy. As a former player, I’m particularly excited for our players and teams as we work with Panini to elevate their platforms in this space.” “I’ve been an avid collector of different types of sports memorabilia throughout my career, so to have the opportunity to partner with a premium trading card brand is personally very exciting for me,” said Majesticks GC co-captain Ian Poulter. “While trading cards are often times associated with younger audiences, I think this partnership between LIV and Panini is a great opportunity to bring professional golf level with other pro sporting leagues by creating memorabilia for the kid inside all of us.” |
