Charlie Woods, the 17-year-old son of golf legend Tiger Woods, has taken another significant step toward building his own identity in the sport after signing a Name, Image and Likeness (NIL) agreement with TaylorMade Golf.
The agreement places Woods on the equipment company’s growing roster of junior and collegiate athletes and creates a notable connection between father and son. Tiger Woods has been associated with TaylorMade since 2017, making Charlie’s decision to join the brand a natural continuation of a relationship that has become prominent in professional golf.
TaylorMade officially announced the agreement in early September, welcoming Charlie to its team. Company President and CEO David Abeles said the company builds its athlete roster around golfers who demonstrate a strong competitive drive and described Charlie as someone whose game has continued to develop.
The financial terms of Charlie’s NIL agreement have not been publicly disclosed. Reports circulating about a multimillion-dollar NIL valuation should not be confused with the actual value of his TaylorMade contract. The reported valuation is an estimate rather than a confirmed contract figure.
Charlie is currently completing his senior year at The Benjamin School in Florida and has already committed to play collegiate golf at Florida State University beginning in 2027. His progression has attracted considerable attention, although his development is taking place under the enormous spotlight created by his father’s Hall of Fame career.
His connection with TaylorMade also extends beyond the Woods family. Charlie has been using TaylorMade equipment, including the Qi4D driver, fairway woods, P7CB and P7TW irons, MG5 wedges and TP5x golf balls. The P7TW irons are particularly notable because the model was developed with input from Tiger Woods.
Charlie’s 2026 season has provided evidence of continued improvement. At the Junior Players Championship at TPC Sawgrass, he finished tied for eighth at 1-under-par 215. The result represented a substantial improvement over his 31st-place finish in the same event the previous year.
The TaylorMade agreement comes at an important moment in Charlie’s development. With college golf ahead and increased exposure surrounding his name, NIL opportunities could become an increasingly important part of his transition from junior competition to the collegiate ranks.
For Charlie Woods, however, the most significant part of the agreement may be what happens next. While his last name guarantees attention, his performance will ultimately determine his place in the next generation of golf.
The TaylorMade deal gives him a major platform. Now, Charlie has the opportunity to continue establishing a career that is distinctly his own.
