A guest on the Modgolf Podcast on March 8, 2023, Ms. Jewel Love explains her involvement and mission as a Board Member and Advisor for Society 61 and The Society 61 Foundation. The organization is highly focused on diversifying the landscape of golf and is determined to give everything they have to ensure that young people see the industry in a way that has not been seen before. Through her work, Jewel discusses the purpose of the organization and how they are working to diversity the landscape of golf.
“We are very clear and incredibly focused. We’re not playing around because this is not a little thing. This is big in our minds and we are giving everything we have because we believe in and know that these young people, they deserve to see this industry in a way that we have not,” says Jewel.
Why Society 61 Foundation was formed:
Through the year 1960, a clause in the Pro Golfers Association (PGA) guidelines – Article III Section I – stated only Caucasian males 18 and older were eligible to receive their tour card. There were amazing men and women golfers from all cultures whose talents went unrecognized nationally until 1961, when African American golfer Charlie Sifford broke that color barrier by receiving his PGA card and opened the door for golfers of all ethnicities to officially compete on the tour. Society 61 is a clothing brand for golfers designed to honor the pioneers from the past who paved the way for the culturally diverse sport that golf is today. Society 61 was cultivated not only from a love of golf but also a love for our culture. The company was named in homage to that barrier-breaking year, 1961, and the business launched in 2021 to celebrate the 60th anniversary of that historic moment. The brand combines traditional style with the modern look and feel of today’s best sports materials and fabrics.
Enjoy listening to the podcast interview.
